Sukin was launched in 2007 by a Melbourne based family on a mission to provide high quality, affordable and effective natural skin and hair care.
Launching a skincare brand in a very cluttered and competitive market forced the trio to wear multiple hats, and adopt a firm brand positioning from the start. "Skincare that doesn’t cost the earth” is our tagline which reflects thier affordable price positioning and touches on Sukin’s natural formulations and earth friendly brand.
Sukin continue to maintain a strong stance on the environment and sustainability and have been certified as 100% Carbon Neutral, Cruelty Free, and Vegan for many years now, with all formulations being biodegradable and grey water safe in addition.
Today, Sukin are Australia’s best-selling natural skin care brand, with a portfolio of lines extending over more than 60 products across face, body and hair, and continuing to grow year on year. Sukin’s skincare is still Australian made and owned, and is run by a dedicated young team, focused on remaining close to the ground and providing customers with the best natural skincare on the market.
Sukin products therefore do not contain a myriad of harsh chemicals used in many products on the market today including sodium lauryl sulphate, sodium laureth sulphate, synthetic fragrances, animal derivatives, harsh detergents, propylene glycol, artificial colours, triethanolamine, mineral oils, EDTA or parabens.
Instead, Sukin products are formulated with high efficacy, high quality botanical extracts and essential oils, carefully selected to bring out the best in your skin and hair.
They choose tried, tested and trusted ingredients for our products, and always use themselves as a trial panel before a product goes to market.